Thursday 8 May 2014

SECTION A CASE STUDY - US BLOCKBUSTER

Wolf of Wall Street




2013 American Black Comedy


pre production


This is the story of New York stockbroker, Jordan Belfort. From the American dream to corporate greed, Belfort goes from penny stocks and righteousness to IPOs and a life of corruption in the late 80s. Excess success and affluence in his early twenties as founder of the brokerage firm Stratton Oakmont warranted Belfort the title "The Wolf of Wall Street." Money. Power. Women. Drugs. Temptations were for the taking and the threat of authority was irrelevant. For Jordan and his wolf pack, modesty was quickly deemed overrated and more was never enough.

 
 
Budget: $100 million                    Box office: $389,600,694

 Directed By: Martin Scorsese ( Oscar winner)
 Produced By:Martin Scorsese
                        Leonardo DiCaprio
                        Riza Aziz
                        Joey McFarland
                        Emma Tillinger KosKoff

Screen play By:Terence Winter
Based on: The wolf of wall street by Jordan Belfort
Rating: 18
Running time: 179 minutes

Distributed by: Paramount Pictures
                         Universal Pictures
                         Roadshow entertainment ( Australia and New Zealand )

Starring

Leonardo DiCaprio

Leonardo DiCaprio is an  American actor and film producer. He has been nominated for five Academy Awards and ten Golden Globe Awards. He won the Golden Globe Award for Best Actor in a Drama for The Aviator (2004) and the Golden Globe Award for Best Actor in a Musical or Comedy for The Wolf of Wall Street (2013). He has also been nominated by the Screen Actors Guild, Satellite Awards, and the British Academy of Film and Television Arts.

Films DiCaprio starred in: 
  • The Wolf of Wall Street            
  • Titanic                                      - The Great Gatsby
  • The departed                            - Inception
  • The Aviator                              - Romeo and Juliet
  • What's Eating Gilbert Grape     - Orphan
  • Gangs Of New York


 

 Jonah Hill

Jonah Hill is an American actor, producer, screenwriter, comedian, and voice actor.  He is a two-time Academy Award nominee, for his performances in the films Moneyball(2011) and The Wolf of Wall Street (2013).
Years Active - 2004 - present .

Films Hill Starred in:
  • Superbad
  • Get him to the Greek
  • Moneyball
  • 21 Jump Street
  • The Wolf of Wall Street

Jonah Hill WonderCon, 2012.jpg
                              

 Margot Robbie

 Margot Robbie is an Australian actress. She is known for her role as Donna Freedman on the soap opera Neighbours, which earned her two Logie Award nominations. In 2011, Robbie began starring as Laura Cameron in the ABC drama series Pan Am. Following Pan Am's cancellation, Robbie has appeared in the feature films About Time and The Wolf of Wall Street.
 Years Active: 2007 - present

Films Robbie has starred in:
  •   The Wolf of Wall Street
  • About time
  • Pan Am
  • I. C. U
  • Neighbours
  • Vigilante



Why did Martine Scorsese (director) take on the project of The Wolf of Wall Street?

'I WANTED TO MAKE A FEROCIOUS FILM' - Martin Scorsese


Martin Scorsese says the 2008 collapse of the financial industry  drove him to make “The Wolf of Wall Street.” “The film came out of frustration over the unregulated financial world,” the director said at Saturday’s “Meet the Nominees” panel at the DGA theatre. “I kept saying that I wanted to make a ferocious film".



Production

What happened during the production phase?

where was the film shot?
It was a movie we feel didn't belong in the studio because of the way we hoped Marty and Leo would push the envelope. Little did we know how far they would push it. And so he took a chance on us, we took over the underlying rights and then circled back to Warner Bros, and got into the negotiations of the actual screenplay because it was living in the shelf on there, and as everyone knows, its not easy to extract a script from a studio. ( The film was shot in mainly New York and some scenes in the Bahamas.)

Distribution

The film was distributed by Paramount Pictures and Universal pictures. It is historically significant as the first major film to be distributed entirely digitally, three hour 18 certificate comedy might be considered a distribution challenge.But Martin Scorsese's The Wolf of Wall Street stormed  past any such concerns, posting a sensational UK opening of £4.66 million. That's the third biggest debut for an 18 certificate film.

What happened during the marketing and distributing phase?

Martin Scorcese’s big Christmas film “The Wolf of Wall Street” is a three-hour plunge into a cinematic cesspool of excess that has generated ten times more pub and debate than any other holiday release — including far better offerings.

There are several reasons for the buzz, contrived hype and effective selling among them. Others include...
  • A-lister Leondardo DiCaprio stars and is featured prominently in nearly every scene.
  • The film sets a world record for “f-bombs” (544 or so), which appeals to younger ticket buyers.
  • The film has been (and is still) hyped on digital media everywhere we turn.
  • It is loud and pushes the boundaries of good taste — which young men also pay to see. Dozens of naked girls.
  • Scorcese’s reputation . To casual film goers, “If Scorcese made it, it must be good.

Important Factors in the success of the film

  • Marketing Campaign
  • Viral Marketing
  • Wall street- the history and connection with the audience
  • Casting
  • Directors portfolio
  • Distribution - most cinemas to date
  • Online ticket sales

Marketing. No one loves the film but some say they like it and try to defend it. Viewers overall rate it a “C,” which makes it one of the worst holiday releases. Paramount’s marketing strategy ignores the film’s bad word of mouth, advertising it prominently on every conceivable medium to its target audience — Leo fans and young people with money to burn. Despite its advertising saturation, Paramount is faced with more work to do. The film cost $100 million to make and probably at least that to market. Domestically its take to this point (worldwide) is less than half that.  To add to that the film was also marketed in a way where there was an issue for debate which kept the uses and gratifications for the film going because people were constantly talking about the film.

     
   


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