Why was the Lone ranger a box office flop?
The new Disney film The Lone Ranger was released in UK Cinemas on Friday 9th August 2013 however it was considered to be a box office failure. Unfortunately before the release date it was set to be another enormous failure for Walt Disney Studios due to many slip ups making the film.
The producers, Jerry Bruckheimer and Gore Verbinski, definitely were not on a short budget for making this film, with an approximate $250 million; however, although the money was there it was not used wisely. This suggests that budgets were running out of control usually because the film producers do not have a concrete vision in mind when they start making the film. This led to them wasting money. To add to that, this contributed to making this film a failure because without a clear vision going forward, whatever the movie end up being it effectively results in massive rewrites and re-imaginings. Due to this it does not bear the same effect the story teller would have had in mind.
On the other hand, this new Disney film advertises their film with the actors that are starring in it. For example Johnny Depp plays a leading role. This automatically creates a wide target audience for fans of Jonny Depp due to him being in previous hit films such as the ‘Pirates of the Caribbean’ and ‘Charlie and the Chocolate Factory’. Although, unfortunately, Johnny Depp is not seen as a guaranteed money maker and it is suggested that Johnny Depp's guaranteed film success is over!
Being a Walt Disney film automatically gives it a label that it should be a fun, loving film. This should’ve helped the movie get the target audience it needed. Never the less there is too much competition, as the box office is currently jam packed with films such as; Man of steel, Monsters University, White house Down and Despicable Me 2. Which are all set to be box office hits. Due to this, by the time this film hits, people will likely feel warn out from emptying their wallets for £8 tickets and may be seen as ‘wallet exhaustion’. Although this film will appeal to many people, there is such a wide variety of films before The Lone Ranger so there is no drastic need to see this film.
To add to that, in this film the colour palette is suggested to be very blond. Leading by example, such films as; Alice and Wonderland, Avatar and Pirates of the Caribbean are all box office hits that used colour to expand the overall beauty of the film. This keeps the audience interested. Conversely, in The Lone Rangers movie trailer it gives a largely black and white feel to it, so unfortunately the bland lack of colour is sure to create some disinterest in the film.
In conclusion Production problems do reveal film weaknesses which have pushed back the film to make it a box office flop. So, although the stars and money is there for the Walt Disney film, the vision and originality isn’t. To add to that western films are also a no go which did not help the popularity of this film because cowboys seem to no longer be the film spectacle they once were.
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